HE Marwan Jassim Al Sarkal, CEO of Sharjah Investment & Development Authority (Shurooq) and HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, inaugurated the first International Concrete Conference & Exhibition in the Middle East (ICCX Middle East 2017) last month. More than 100 exhibitors and 1,000 international experts in the construction sector attended the event.

The exhibition, which is unique to the region, is particularly important because of its portfolio of construction and planning projects in the GCC which are estimated to be worth $3.1 billion. The exhibition provides opportunities for an innovation-friendly environment to maintain market positions and growth in a highly competitive market in order to be a leading economic platform in the region, specialized in sectors of cement, concrete, and other cement products, as well as a platform for the latest technology solutions for the sector. The exhibition took place the 26th and 27th of November. The event is organized by Germany's ad-media GmbH in cooperation with the German Emirati Joint Council for Industry & Commerce (AHK).