Kari Schellie, Director of Marketing and Information Technology, has decided to conclude her tenure with Besser Company effective Friday, 20 November 2015.
Kari has accepted a management position in Grand Rapids, Michigan outside the concrete products industry. After 20+ years at Besser Company, Kari is ready for new challenges and opportunities to showcase her marketing talents. While we are regretful to lose such a talented and versatile member of our leadership team, we cannot help but be happy for the success she is sure to have going forward.
Kari started with Besser as an intern in 1994. Upon graduating from Spring Arbor University, she was officially hired as a Communications Specialist. Kari later earned her Master’s degree in e-Commerce from National University. She held several positions during her time here, including Marketing and e-Commerce Manager, Customer Service Manager, Director of Customer Service, and most recently Director of Marketing and Information Technology. Some of Kari’s most notable projects include the implementation of the Besser business system and the development of many reports still used today. Her online parts ordering endeavor is currently averaging over $1 million in sales and the Besser enewsletter she developed has over 4,000 subscribers. More recently, we can credit Kari for updating Besser’s brand and image, including a new logo, website, Besser App, and full social media utilization. We thank Kari for her many years of loyal service and outstanding contributions to Besser Company and wish her continued success in her career.
Look for further announcements soon on who to contact going forward for marketing efforts, online ordering and training opportunities.