Besser Company and Rosetta® Hardscapes Establish Marketing Alliance

Kevin Curtis, Besser Company President and CEO, and Jeremy Manthei, Rosetta Hardscapes, President, announced that the two companies have established a marketing agreement. As part of the agreement Besser Company’s global sales team will introduce and promote Rosetta’s Wet Cast product line to potential manufacturers alongside Rosetta’s own domestic and international sales efforts. “Rosetta enjoys a unique niche in the concrete products marketplace with wet cast products that look like authentic natural stone. We’re looking forward to showing our customers and prospects how cost-effectively they can complement their existing dry cast products and expand into new markets by adding these distinctive wet cast concrete units to their product line,” commented Duane Rondeau, Director of International Sales and Applications Engineering. The large variety of products available from Rosetta will appeal to producers throughout the industry, whether they currently produce masonry, hardscape, pipe, precast or ready-mix. “Many concrete producers are looking for new and differentiated products to manufacture that will compliment their existing product lines. We are confident that they will be surprised by how easily they can leverage their current concrete production capabilities to produce units that mimic natural stone but are highly engineered and dimensionally consistent. We are excited about the opportunity to greatly increase the number of producers wet casting our retaining walls, steps, pavers, fire pits and fireplaces around the world,” noted Jeremy Manthei. Besser and Rosetta share a commitment to continuous research and development. Both companies offer one-stop solutions; Besser supplies innovative production systems, molds and services for the concrete products industry and Rosetta provides solutions for hardscape projects that require coordinating elements. Each company has its world headquarters in northern Michigan and each has an international presence; Rosetta products are currently produced throughout the United States, Canada, Germany, the Middle East and Korea while Besser has equipment operating in 130 countries worldwide. [gallery link="file" ids="4479,4482,4485"]